Today I want to talk to you about a crucial topic for any business: communication. Maybe they think the most important thing is having an amazing product, a warehouse full of inventory, or an impeccable sales strategy. But let me tell you something I have learned throughout my career: communication is 50% of your business.
Don't leave it until the end, when you already have everything ready to sell. It is a common misconception that you can focus on communication only when your product is finished and ready for the market. If you wait until then, it's already too late. Communication should be an integral part of your strategy from the beginning.
Anticipate and Connect
When the warehouse is already full of inventory, it can be a challenge to generate the anticipation and excitement necessary to get your product out of the warehouse and into the hands of your customers. Therefore, I invite you to anticipate. Test your communication from the early stages of your product development. Build a constant dialogue with your audience , involve them in the process, make them part of your story.
Build a Dialogue with your Brand
The key is to build a dialogue with your brand's narrative. It's not just about selling a product, but about connecting with people on a deeper level . When you achieve this, you build trust and commitment. Your customers not only buy what you sell, but they also feel part of something bigger.
Generates Trust and Commitment
At Ready Estudio, we have seen how brands that invest in effective communication from the beginning achieve superior results. Not only do they sell more, but they also build lasting relationships with their customers. This approach creates a virtuous cycle: strong communication builds trust; Trust, in turn, fosters commitment; and commitment translates into long-term loyalty.
In short, don't underestimate the power of communication . It is a powerful tool that can make the difference between success and failure for your business. So, don't leave it for last. Start building that dialogue with your audience today and you will see how your business grows sustainably and successfully.
See you in the next article!
Juan
Marketing Director and Copywriter at Ready Estudio
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